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Czech clothing manufacturer Bushman helping to succeed in global expansion. But accurate data is an integral part of success. At Bushman, we implemented Server Side Tracking measurement, which has a significant effect not only on learning campaigns in Google Ads and Meta Ads.

Progress

Setup API de conversión via Server Side Google Tag Manager. In other words, advanced metering of Meta Ads campaigns across the server.

Results

45.1% increase in recorded SST conversions Unlike client-side measurement. The implementation took just three days and the results of the deployment have already been reflected in the campaigns in a week. Similar results are observed in performance measurement as well as in other advertising and analytical tools.

More accurate measurements provided a clearer overview of the performance of individual campaigns, which allowed better optimization of campaigns and reallocation of budgets.

Conclusion

The Server Side Tracking setting clearly demonstrates a better tracking option than traditional client-side metering. SST offers not only more accurate and reliable datathat allow campaigns to be optimized more efficiently, but also deliver significant advantages in the area Protection of privacy and performance of the website.

SST has measurement support for both Meta Ads, so too for Google Ads, TikTok Ads, LinkedIn Ads and other advertising channels.