Server side tracking

up to 30% more conversions in advertising systems

Implementation of server measurement including the possibility to send margins to advertising systems.

15 min FREE consultation More information

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The future of Performance Marketing

Increased effectiveness of campaigns

Up to 20-30% more data for marketing.
Effectively bypasses ad-blockers and browser restrictions.

Speed up the web

Up to 5-20% faster speed of the site.
Eliminates the need to load individual measurement codes on the user side.

Data control and monitoring

The data goes to your server first. Possibility enrich data with margins, offline conversions and other information to help campaigns.

Why SST from Next Analytica?

Full service

We understand issues from A-Z (from development, marketing to analytics).

Importing Margin

You can optimize PPC campaigns on margin and maximize your profit, not just the amount of revenue.

AWS Servers

We work on the best servers since Amazon Web Services.

Czech support

We are a Czech company from Prague
(25 analysts, developers and marketing experts).

24/7 monitoring

We monitor data flow and server operation 24/7, in case of problems we solve ASAP.

Autoscaling

In case of higher traffic, we automatically increase performance.

How does Server Side Tracking work?

All measurements are performed directly on server

Unlike traditional in-browser tracking, where the tracking codes are inserted directly into the page and run in the visitor's browser, Server Side Tracking processes data directly on your server independently of the visitor.

It increases the volume up to 30% of the data obtained, speeds up the loading of the website and gending data to individual systems.

Fast integration

We are able to easily integrate our SST tool into all web and
e-shopComplete integration on most platforms.Complete integration on most platforms.
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Thanks to the team of developers, we are able to help with integration for tailor-made projects.

We handle most integrations within 3 days of assignment.

FAQs

The most common questions and answers.

⏱️ How long does it take to deploy Server Side Tracking?

From the first common call, these are units of days, weeks at most. We already have ready-made connections to most platforms (Shoptet, PrestaShop, Shopsys, Wordpress, Shopify, Upgates, etc.). For solutions where there is no connection, we will send simple instructions to your developers, or our developers can also deploy it.

⚡️ How long will it take to see results and improvements?

Immediately after deployment, there will be an increase in the data that we send to advertising systems and Google Analytics. So you will see the results immediately, but usually for an accurate comparison we measure a period of 1 month when we have enough sample to report how much% more data you receive.

🛡️ How does server-side metering improve data security?

With data processing on the server, you have more control over accessing and storing data. With data processing on the server, you have more control over sending data to individual advertising and analytics tools. You can revise and edit the data before sending it to the endpoint..

💰 What's all in the monthly fee?

Price for secure server hosting and its management, as well as 24/7 monitoring of data flow and of course support from our analysts. For example, if a new service for SST comes out or you want to change or add anything, we are available to you by phone and email.

✅ Does Next Analytica know Facebook CAPI?

Yes, we use Google Tag Manager Server, so we are able to integrate all services that are ready for Server side tracking (Meta Ads, Google Ads, LinkedIn Ads, Twitter Ads, Bing Ads, Hotjar, most affiliate networks, etc., and soon Seznam.cz). Gradually they begin to support SST all services.

🇩🇪 Where is the server where will all the data go?

Our optimized and backed up server is located in Frankfurt, where we can provide the highest connectivity and security. In case of preference for another country, we are able to operate the analytics in the Czech Republic 🇨🇿, USA 🇺🇸, Netherlands 🇳🇱 or Singapore 🇸🇬.

By default, we use a server from Amazon Web Services or Digital Ocean, however we are able to place SST on other servers (Azure, Google Cloud, or even your custom hosting).

What is the implementation procedure?

We will guide you through the entire deployment process from initial consultation to real deployment to your website or e-shop.

Arrange 15 min call

Write a query

15 min introductory online call

We will find out your exact requirements and needs, we answer all questions about server measurement and overall web analytics.

Custom offer

The offer consists of monthly administration (server hosting, data management and monitoring, updates, telephone support).

Offer approval & account sharing

Upon approval of the offer, we send an NDA (non-disclosure agreement) and instructions for account sharing (GTM, Facebook Pixel, Google Ads, etc.).

Implementation and launch

Do 5 working days since launch, we are able to completely set up the server and all measurements, including testing. Optionally, we can leave the original measurement (e.g. 1 month) on the website, so that we can evaluate how much more data you collect.