Server side tracking
with server metering, you get more data, make marketing campaigns more effective, and make your website load faster.
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The future of Performance Marketing
Increased effectiveness of campaigns
Up to 20-30% more data for marketing.
Effectively bypasses ad-blockers and browser restrictions.
Speed up the web
Up to 5-20% faster speed of the site.
Eliminates the need to load individual measurement codes on the user side.
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Data control and monitoring
The data goes to your server first. Allows enrichment of data with margins, offline conversions and other information to improve campaign effectiveness
Why SST from Next Analytica?
We understand all issues from A-Z ( from developmentn to marketing to analytics ).
You can optimize PPC campaigns to target margins and therefore maximize your profit, not just the amount of revenue.
We work on the best servers since Amazon Web Services.
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We are a multifaceted company with 25 analysts, developers and marketing experts
We monitor data flow and server operation 24/7 .
In case of higher traffic, we automatically increase performance.
How does Server Side Tracking work?
All measurements are performed directly on your server
Unlike traditional in-browser tracking, where the tracking codes are inserted directly into the page and run in the visitor's browser, Server Side Tracking processes data directly on your server independently of the visitor.
This increases the volume of data that is obtained by up to 30% ,speeds up loading of your website and sends data to individual systems.
Fast integration
We are able to easily integrate our SST tool into all web and e-shops with complete integration on most platforms .
Thanks to our team of developers, we are able to support integration for tailor-made projects..
We handle implement all most all integrations within 3 days of order .
FAQs
Common questions and answers.
From initial contact implementation can usually be completed with a few days. We
have ready-made connections for most platforms (Shoptet, PrestaShop, Shopsys, Wordpress, Shopify, Upgates, etc.). For solutions where there is no connection, we will send simple instructions to your developers, or our developers can create required connections .
Immediately after deployment, there will be a substantial increase in the amount of data that we send to both advertising systems and to Google Analytics. So you will see the results immediately, but for an accurate comparison we measure a period of 1 month from implementation so that there is enough sample to report how much % more data is being received .
With data processing on the server, you have more control over accessing and storing data. also you will have more control for sending data to individual advertising and analytics tools. Data can be edited before being sent to the endpoint..
All costs for secure server hosting and its management as well as 24/7 monitoring of data flow and support from our analysts. For example if a new service for SST comes out or you want to change or add anything, we are available to you by phone and email.
Yes, we use Google Tag Manager Server, so we are able to integrate all services that are available for Server side tracking (Meta Ads, Google Ads, LinkedIn Ads, Twitter Ads, Bing Ads, Hotjar, most affiliate networks, etc., and soon Seznam.cz). Gradually they begin to support SST all services.
Our optimized and fully backed up server is located in Frankfurt where we provide the highest level of connectivity and security. In case of preference for another country, we are able to operate from servers in the USA the Netherlands or Singapore.
We normally use a server from Amazon Web Services or Digital Ocean, however we are able to place SST on other servers (Azure, Google Cloud, or even your custom hosting).
Implementation
We will guide you through the entire deployment process from initial consultation to real deployment to your website or e-shop.
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Introductory online call
During an initial call we will work with you to define all your requirements and needs as well as answer all questions about server measurement and web analytics.
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Custom services
We also offer custom packages for monthly administration of server hosting, data management and monitoring, updates and telephone support.
Getting access to your platform
for implementation of software
Once we receive an order we will send an NDA (non-disclosure agreement) and instructions for account sharing (GTM, Facebook Pixel, Google Ads, etc.).
Implementation
Within 5 working days of receiving an order we are able to completely set up the server and all measurements, including testing.
Pricelist
Monthly fee for complete functionality Server-side tracking
